Davis Design Partners was challenged to design and produce a new season brochure that fell within the previous years' final budget. After considerable research of paper, format and design, we managed to stretch what was, in the past, a three-panel fold-out mailer into a captivating, oversized eight-page, self-mailing brochure, complete with a tear-off order form that neatly folded down into a standard-sized envelope for mailing to the box office.

To create a more experimental and artistic tone, we printed the entire brochure in full-color on a lightweight uncoated paper that, in an instant, felt appropriate for its content. Bold typography on the front cover sets a tone of anticipation and excitement for what’s to come, in a manner that is subtly reminiscent of Broadway marquees and newspaper headlines.

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