Taking into account scheduled deadlines and budgetary considerations, we embarked on developing a strategic plan that would be flexible enough to meet the long-term requirements of a multi-year fundraising campaign. The process began with the development of a thematic mark—an identity from which the entire campaign would be heard.

Davis Design Partners developed a thematic phrase that reflected the immense preplanning that had already transpired during the quiet phase of the campaign and the future goals outlined by the school's staff and campaign committee members. “Share the Vision” brought this concept to light: past, present and future together into a single, inviting and cohesive statement.

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