A statement of purpose on the front cover of this main campaign book sets a serious, yet positive tone from the onset. Bright colors on uncoated paper and engaging full-color and black & white photography reflected the bright-minded student body and forward-thinking nature of the school. Directly stated copywriting outlines the reasons why this campaign is so important to the school, now and in the future.

The 7x9" forty-page book was designed to feel personal and intimate when held, while also carrying the visual impact of the achievements already attained by the school and its students and alumni. Organized into five priorities, the book aimed to clearly outline the objectives of the campaign and describe how the funds raised would be allocated so that recipients could make well-informed decisions about their donations.

© 2002–2006 Davis Design Partners, All Rights Reserved