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Following the lead of the main campaign book, we developed this announcement brochure for a broader audience. To further the unification of the design across all materials, we matched the size, colors and overall design style of the main book. This approach also allowed the campaign staff to print and use only one size envelope for either book, cutting down on expense and waste. The length of this brochure was 16 pages and featured a brief overview of the five initiatives, coupled with similar full-color photographs of students and faculty.
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