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How can your com­mu­ni­ca­tions best rep­re­sent you? Davis Design Partners (DDP) strives to design work that not only informs and edu­cates, but also cre­ates
pos­i­tive impres­sion—one that increas­es aware­ness and loy­alty. See how we have helped orga­ni­za­tions with their visu­al mes­sag­ing and indi­vid­ual iden­ti­ty.

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American College of Foot and Ankle Surgeons Website RedesignAmerican College of Foot and Ankle Surgeons Website RedesignAmerican College of Foot and Ankle Surgeons Website RedesignAmerican College of Foot and Ankle Surgeons Website Redesign

By Matt

On 01, Dec 2009 | In | By Matt

American College of Foot and Ankle Surgeons Website Redesign

With a grow­ing mem­ber­ship of over 6,000, and an increas­ing need to stay com­pet­i­tive, ACFAS want­ed to redesign a repo­si­tion both their brand and their over­all online pres­ence. DDP embraced what was already there—highly qual­i­fied sur­geons, intel­li­gent and ambi­tious stu­dents, and a pub­lic seek­ing the most accu­rate and use­ful foot and ankle infor­ma­tion avail­able.

With a pur­pose­ful and pow­er­ful state­ment, “Trusted, Respected Members,” cou­pled with actu­al por­traits of ACFAS mem­ber sur­geons, an hon­est, forth­right mes­sage is sent. Built around a clear and effi­cient infor­ma­tion archi­tec­ture of con­stituen­cy-dri­ven con­tent, and a pow­er­ful back-end CMS, focused and pur­pose­ful con­tent is quick­ly acces­si­ble via Web 2.0 user inter­face fea­tures, such as mega drop-down menus, and inter­ac­tive search tools.