American College of Foot and Ankle Surgeons Website Redesign

With a grow­ing mem­ber­ship of over 6,000, and an increas­ing need to stay com­pet­i­tive, ACFAS wanted to redesign a repo­si­tion both their brand and their over­all online pres­ence. DDP embraced what was already there—highly qual­i­fied sur­geons, intel­li­gent and ambi­tious stu­dents, and a pub­lic seek­ing the most accu­rate and use­ful foot and ankle infor­ma­tion available.

With a pur­pose­ful and pow­er­ful state­ment, “Trusted, Respected Members,” cou­pled with actual por­traits of ACFAS mem­ber sur­geons, an hon­est, forth­right mes­sage is sent. Built around a clear and effi­cient infor­ma­tion archi­tec­ture of constituency-driven con­tent, and a pow­er­ful back-end CMS, focused and pur­pose­ful con­tent is quickly acces­si­ble via Web 2.0 user inter­face fea­tures, such as mega drop-down menus, and inter­ac­tive search tools.