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American College of Foot and Ankle Surgeons Website RedesignAmerican College of Foot and Ankle Surgeons Website RedesignAmerican College of Foot and Ankle Surgeons Website RedesignAmerican College of Foot and Ankle Surgeons Website Redesign

By Matt

On 01, Dec 2009 | In | By Matt

American College of Foot and Ankle Surgeons Website Redesign

With a growing membership of over 6,000, and an increasing need to stay competitive, ACFAS wanted to redesign a reposition both their brand and their overall online presence. DDP embraced what was already there—highly qualified surgeons, intelligent and ambitious students, and a public seeking the most accurate and useful foot and ankle information available.

With a purposeful and powerful statement, “Trusted, Respected Members,” coupled with actual portraits of ACFAS member surgeons, an honest, forthright message is sent. Built around a clear and efficient information architecture of constituency-driven content, and a powerful back-end CMS, focused and purposeful content is quickly accessible via Web 2.0 user interface features, such as mega drop-down menus, and interactive search tools.