On 12, Jun 2008 | In Web | By Matt
Optiform Website Redesign
Optiform, Inc., a high-tech form automation and document-based business processing company, engaged DDP to design a new website presence for their expanding enterprise. A contemporary site design was created that included improved site usability/functionality, data-driven page content and an extensive web browser-based content management system (CMS).
Specific features include poignent messaging and engaging full-color and black-and-white imagery, a Flash-based “Feature” area module to visually break down Optiform’s automation and process methods into a clear diagrammatic presentation, and an efficent tabbed module area to facilitate direct and easy access to the main sections of their business, while specific questions quickly “guided” visitors to appropriate and desired information, all without leaving the homepage. In a related project, Davis Design Partners expanded Optiform’s brand messaging by developing a new tagline for the company, “Your data processes. Simplified.”