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Featured Work

Purdue Theatre 2005-06 Season BrochurePurdue Theatre 2005-06 Season BrochurePurdue Theatre 2005-06 Season BrochurePurdue Theatre 2005-06 Season Brochure

By Matt

On 01, Jul 2005 | In | By Matt

Purdue Theatre 2005-06 Season Brochure

Purdue Theatre at Purdue University engaged DDP for a second year to design and produce its 2005–06 season brochure and collateral materials. Our challenge this year was to present an entire season of six distinctly different plays to the public, this time in a smaller pamphlet format that would allow it to be inserted into multiple editions of the local newspaper as a free-standing insert (FSI).
In addition, we were engaged to redesign the theatre’s identity and incorporate the final selection into the season brochure design, without delay to the brochure’s production and distribution schedule. While still adhering to a strict budget, we were able to print a full-color brochure through careful planning and paper selection. The resulting brochure captured the dynamic nature of each play—all this without an increase in budget. Posters, postcards, playbills, and a TV spot accompanied the brochure, to be used throughout the season.