University School 2006–2008 Admissions Materials & Viewbook

DDP designed University School’s 2006 Viewbook which is sent to par­ents of prospec­tive stu­dents. Our goal was to unify their two cam­puses (sep­a­rated by grades K–8 and 9–12) to under­score its con­tin­u­ous K–12 cur­ricu­lum, while also pre­sent­ing the reader with a clear under­stand­ing of the dif­fer­ences between each cam­pus and grade. The book was pre­sented in a sequen­tial man­ner, where each spread described and high­lighted a grade level begin­ning with Kindergarten and end­ing with the twelfth grade. Included were por­traits of stu­dents that visu­ally showed the growth of a child from Kindergarten through twelfth grade, and offered an oppor­tu­nity to describe how each grade is unique. Moreover, this struc­ture gave evi­dence to how US, year-by-year, pre­pares boys for col­lege and adult­hood. Each school (Lower, Middle, Upper) was sep­a­rately iden­ti­fied by a dis­tinct color that together, pre­sented a pos­i­tive, vibrant setting.