Purdue Theatre at Purdue University engaged Davis Design Partners to design and produce its 2004–2005 season brochure and collateral materials. Our challenge was to present an entire season of six distinctly different plays to the public. While adhering to a strict budget, we were able to still print a full-size brochure in full-color through careful planning and paper selection. The resulting brochure captured the dynamic nature of each play—all this without an increase in budget. Posters, postcards, playbills, and a TV spot accompanied the brochure, to be used throughout the season.