On 01, Dec 2009 | In Web | By Matt
American College of Foot and Ankle Surgeons Website Redesign
With a growing membership of over 6,000, and an increasing need to stay competitive, ACFAS wanted to redesign a reposition both their brand and their overall online presence. DDP embraced what was already there—highly qualified surgeons, intelligent and ambitious students, and a public seeking the most accurate and useful foot and ankle information available.
With a purposeful and powerful statement, “Trusted, Respected Members,” coupled with actual portraits of ACFAS member surgeons, an honest, forthright message is sent. Built around a clear and efficient information architecture of constituency-driven content, and a powerful back-end CMS, focused and purposeful content is quickly accessible via Web 2.0 user interface features, such as mega drop-down menus, and interactive search tools.