On 15, Jun 2003 | In Print | By Matt
Western Reserve Academy Capital Campaign Materials
Western Reserve Academy engaged Davis Design Partners to develop, design and produce all of its needed materials for their $40 million capital campaign—the largest in the school’s 182-year history.
Bright colors on uncoated paper and engaging full-color and black & white photography reflected the bright-minded student body and forward-thinking nature of the school. Directly stated copywriting outlines the reasons why this campaign is so important to the school, now and in the future.
The 7×9 inch forty-page book was designed to feel personal and intimate when held, while also carrying the visual impact of the achievements already attained by the school and its students and alumni. Organized by the campaign’s five priorities, the book aimed to clearly outline the objectives of the campaign and describe how the funds raised would be allocated so that recipients could make well-informed decisions about their donations.
To continue the visual voice of the campaign across all platforms, an abbreviated announcement brochure was created along with campaign stationery, exhibit displays, a web site and other promotional items.